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To update the hospital’s marketing communication to make it friendly, professional and local. The hospital was built years ago, and had a solid reputation, but with so many new faces in the community, the marketing needed to speak to a younger and larger audience, not just the long term local residents.
The agency developed several campaigns for the hospital to update its look, while speaking to both locals and all the new faces in the community. The Eagle Ford Shale development has been a blessing to the area, but it has caused a new need for the community. Otto Kaiser Memorial Hospital wanted to be the stop for all residents needing medical services instead of going out of town.